The new Mercedes-Benz A-Class is coming to America! This youthful and exciting Mercedes-Benz model offers drivers a host of exciting and innovative features and options. Mercedes-Benz recently started the ad campaign “Just Like You,” highlighting the modern and creative features that connect with new drivers. The highlight of the new commercial is the appearance of Nicki Minaj! Minaj is an artist-owner of TIDAL, the music service that will soon be integrated into all Mercedes-Benz models, giving drivers the ability to stream more than 50 million songs with ease! Keep scrolling to check out the latest Mercedes-Benz A-Class ad featuring Nicki Minaj!
“The A-Class is the most successful model in our compact car generation with more than three million units delivered since its market launch in 2012, it has significantly contributed to a more youthful and modern Mercedes-Benz brand image. The average age of customers in Germany has fallen by ten years, and in China around one third of all buyers are below 30 years of age. We want to build on this success with the fourth generation of the A-Class, which intelligently unites and redefines lifestyle and digitalization. With our campaign we stage the vehicle in a progressive and eventful way and highlight the digital product highlights such as real-time parking or the high customizability of the vehicle interior. The campaign thus reflects our philosophy of ‘human centered innovation’.”
– Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars
The 2018 Mercedes-Benz A-Class recently made its world premiere in Amsterdam. The new A-Class offers drivers a compact design and one of the most innovative and luxurious interiors ever made. With the new Mercedes-Benz User Experience (MBUX), Mercedes-Benz presents a step forward in connectivity. The unique system is one of many exciting offerings from the A-Class. Keep reading to see a video of the 2018 Mercedes-Benz A-Class world premiere and to learn more about everything new and exciting the A-Class offers. Read More
To learn more about the A-Class – or any other impressive model – from Mercedes-Benz, contact us or stop in to Mercedes-Benz of Scottsdale and talk to a member of our knowledgeable team!
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